UAE971 indexes every creator generating positive value for the UAE — residents who live here, visitors who come and post, and international voices who cover the UAE from anywhere in the world.
Every creator receives a composite UAE971 Score from 0–100. Scoring weights shift based on origin type — residents are scored on consistency, visitors on reach and impact, international voices on sustained advocacy.
Ratio of saves, shares, and comments to total reach. High saves = content people return to. This applies equally across all origin types.
Weight: 26%90-day posting cadence. Weighted at full value for residents. Reduced for visitors and international voices — episodic is expected and fine.
Weight: 20% (residents)Real follower growth signals, organic engagement ratios, bot-detection. A smaller authentic audience scores higher than a large inauthentic one.
Weight: 19%Original production versus reposts. Creators who develop their own formats score higher than aggregators, regardless of where they are based.
Weight: 17%For visitor creators: total UAE-attributed impressions during and 30 days after their visit. A 3-day Dubai trip generating 20M views is high-value signal.
Visitor only: 28%For international creators: frequency and sentiment of UAE mentions over 6 months. Sustained positive coverage from outside the country is a powerful soft-power signal.
International only: 24%Drop your Instagram handle and we'll review your profile for the UAE971 Index. Resident, visitor, or international — if you create about the UAE, you belong here.